About Us
WE're a diverse team of experienced operators
Andrew Elliott, Principal
From MVP to Scale. My passion is helping companies develop the People, Programs, and Process to build a world-class team with an exceptional culture and drive net new ARR.
Based on your needs, we'll draft a tailored plan and build a custom team to help deliver against the problems we're solving for. How to build the right culture, deal progression, pipeline generation, Sales Development program, ICP, identifying funnel leakage and conversion falloff, bottlenecks in the business, a plan to scale, how to drive repeatability in a sustainable manner, hiring, and much, much more.
Former Chief Revenue Officer (CRO) at PDL
- Series B: $45M Series B (Craft Ventures)
- 2021: 102% ARR growth, 89% GRR, 123% NRR, 50% increase in headcount
- 2020: 103% ARR growth, 84% GRR, 118% NRR, 50% increase in headcount
- $7M Series A led by Founders Fund (Asana, Flexport, Wish, Facebook, Lyft, Palantir, SpaceX, Stripe, Twilio, Wish)
Customer portfolio includes:
Amazon [Fortune 2] | AT&T [Fortune 10] | Wells Fargo [Fortune 30] | Disney [Fortune 53] |
Nike [Fortune 106] | Fluor [Fortune 36] | Intel [Fortune 52] | Nordstrom [Fortune 224] |
Meta [Fortune 27] | Charles Schwab [Fortune 435] | Salesforce [Fortune 483] | Harris Corp [Fortune 517] |
NVIDIA [Fortune 65] | Adobe [Fortune 605] | Equinix [Fortune 884] | LinkedIn [Fortune 945] |
United Airlines [Fortune 83] | Gap [Fortune 185] | CBS [Fortune 212] | Chipotle [Fortune 464] |
Commvault | Kaiser Permanente | PayPal | Sephora |
Uber | Thomson Reuters | Riverbed | Gensler |
Ancestry.com | Seattle Children's Hospital | Johns Hopkins University | Peet's |
CA DOJ | ABC | Cal OES | ...and many, many more! |
Experience and Expertise
- Crossing the Chasm
- All Things Revenue
- Marketing
- Customer Success
- Digital Transformation
- CPaaS
- APM
- Infrastructure
As VP of Sales, I helped take GoodTime from $0 - $5M. As CRO, I helped take PDL from $5M - $25M. I've been a single-digit hire 4X and helped companies scale from $20M -> $100M, and $100M+. In addition, I have over 4 years’ experience at publicly traded companies with revenues >$1B and 3 companies I've worked for have been 9-figure acquisitions.
I have over 10 years' sales (1st, 2nd and 3rd line) management and 15+ years' startup experience selling SaaS solutions, into every major vertical/market, across all segments from SMB to Fortune 10, including 6, 7, and 8-figure deals. I subscribe to the basics. Provide a valuable product/service. Set realistic expectations. Develop quality customer relationships. Be a good partner. Go the extra mile. I'm passionate about helping companies innovate to solve complex, revenue-impacting issues.
By engaging at the right levels with the right customers, I drive deal velocity in transactional buying environments. I also excel in complex engagements with customers evaluating 7-figure long-term investments. A champion of tight, cross-functional teamwork I'm committed to delivering efficiency and effectiveness. Proven success partnering with Product, scaling the business, building out Revenue teams, creating playbooks, establishing customer engagement models, developing a frictionless path to purchase, pricing models, etc.
By engaging at the right levels with the right customers, I drive deal velocity in transactional buying environments. I also excel in complex engagements with customers evaluating 7-figure long-term investments. A champion of tight, cross-functional teamwork I'm committed to delivering efficiency and effectiveness. Proven success partnering with Product, scaling the business, building out Revenue teams, creating playbooks, establishing customer engagement models, developing a frictionless path to purchase, pricing models, etc.
"It's always further than it looks.
It's always taller than it looks.
And it's always harder than it looks."
- Reinhold Messner
Crossing chasms and climbing mountains are what building an extraordinary business is all about. And it's a heck of a lot easier with the help of a team of experts who have done it before. It's always a lot more challenging than expected. We can help you navigate, get the building blocks in place to move beyond basic day-to-day juggling, and institute a repeatable process and sustainable model. It's difficult knowing where to even start, without a guide that's been there before. Our expertise runs deep and encompasses all things go-to-market. And when the time is right, we can help you hire the right Sales Leader to take the helm.
Isn't it time to start scaling the business in a more deliberate way?!
What We do
Data-focused assessment of the historical performance, current state, and future potential of the business in terms of sales
Review revenue goals, pipeline, and how we can get there, with gap plan analysis
Territories, market segmentation, cracking Enterprise, ICP, ABM, SDR/outbound, Buyer, Personas, expansion, what's working, what's not, etc
How are we selling, to who, methodology, Process, Stages, Steps, deal analysis and tactics, Cast of Characters, customer development and much more
The training, playbooks, technology, and tools to develop a world-class sales organization
An assessment of the entire GTM cross-functional team alignment, performance evaluation, and recommendations
Equity, cash, and hybrid models considered based on need, deliverables, and level of involvement
For thought leadership on Revenue Operations, Sales, and Cross-Functional Collaboration
Results
We help develop the People, Programs, and Process to scale your revenue.
Build with intention. Using a data-driven approach we help early-stage founders establish a repeatable GTM (Go-To-Market) motion and build a revenue engine so they can scale the business with confidence. First we assess the business. Then we create a plan and work on developing the people, programs, and process to achieve revenue targets.
Our expertise spans Marketing, Sales and Customer Success. We specialize in harnessing the power of your entire GTM team, from top of the funnel, to pre/post-sales, to service delivery. Our methodology results in cross-functional collaboration, with teams working in harmony to deliver against customer expectations.
Business Outcomes
- Operational efficiency
- Sales effectiveness
- Increased revenue
- Reduced Churn
- Better visibility
- More accurate forecasting
- Clear understanding of KPI's
- Cross-functional collaboration
What Founders are Saying
Andy Lunsford, Founder & CEO
- 2020
- $2M Pre-seed with Overline
ENTERPRISE SOFTWAREI met Andrew at a lecture he was giving for Alchemist Accelerator in early 2020. We started working with him as an Advisor, and he's played an integral role in helping us: get our first paying customers, structure an effective sales process, strategize on existing deals in flight, establish an enterprise contract structure, consider both direct and indirect channels, and strategize on general GTM and tactical sales activities. He has deep experience and expertise helping startups at early and mid-stages and I'd recommend him to any founder trying to drive growth and support scale.BreachRx is a SaaS platform that streamlines and automates your privacy incident readiness & response processes. Reduce risk and stay agile by maintaining dynamic and automated response plans so incidents stay routine instead of escalating into a crisis.Ahryun Moon, Founder & CEO
- 2019
- $15M Series A with Bullpen Capital
ENTERPRISE SOFTWARE"Andrew has been advising our team as our primary sales advisor. His expertise in enterprise SaaS sales is extensive and ranges from pricing, contract negotiation, scaling a sales team, prospecting, sales cycle analysis, contract renewal to financial forecasting and more. He genuinely cares about the team he advises and can provide relevant advice for each situation. We wouldn't be where we are without his help!"The Interview Logistics Platform. GoodTime helps make interviews effective, using AI and automation to train interviewers, select the right interviewers, provide a superior candidate experience, support hiring managers, and provide actionable insights for talent leaders.Ben Kanner, Founder & CEO
- 2018
- $7M Series A with Trinity Ventures
ENTERPRISE SOFTWAREAndrew is an exceptional sales leader with a work ethic that is second to none. He helped us scale our sales team from 1 to 5 AEs, built our SDR program from scratch, trained our team, and developed our playbook that brought repeatability to our sales motion. Andrew is a team player, able to work cross-departmentally, partnering with Marketing and Customer Success to ensure a seamless customer experience from the first touchpoint through initial land to upsell and eventual renewal. He laid the groundwork for key deals with customers in our ICP, resulting in closing 2 of our top 3 target accounts. He is a committed professional, with a proven and data-driven approach that will help any early-stage company building a GTM motion from the ground up.Worklete is a scalable, mobile-first SaaS platform that helps large companies with a highly-distributed workforce reduce injuries by over 55% on average, saving them millions of dollars a year in direct and indirect workers’ comp costs.John Reid, Founder & CRO
- 2017
- $5M Seed with Jackson Square Ventures
ENTERPRISE SOFTWAREWe worked with Andrew during the early stages of building the business when Faber was just starting to scale revenue. He was very helpful as we started to build a sales team and worked to make sense of our go-to-market approach. A terrific sounding board, Andrew helped us dial in our ICP and provided great feedback and sales expertise to focus efforts in the right direction. If you're looking for a revenue leader to help drive the business, Andrew is a tremendous resource.Faber Connect is a disruptive technology with an online marketplace and platform connecting construction projects to local construction workers, delivering accountability and transparency to the construction industry by providing both the connection & payroll services which are all handled through the platform.
your revenue Challenges. Solved.
We also work on special projects, business assessments for investors, seminars for improvement areas (prospecting, new logo acquisition, customer development and expansion, Enterprise sales, large deal selling, etc) and more.
Happy to help with any revenue-related challenges and brainstorm over coffee. If you're an IC (SDR, AE, RevOps, etc), I'm always hiring/placing. Let me know what you're looking for.
Happy to help with any revenue-related challenges and brainstorm over coffee. If you're an IC (SDR, AE, RevOps, etc), I'm always hiring/placing. Let me know what you're looking for.